Brief   Create a design for printed conversation cards. I was the sole designer, and drew inspiration from minimalist and abstract design. Card content written and curated by Arbor Road staff, who also provided critique of design. 

Challenge  These cards would be used by men and women of all ages. Our team aimed to create a resource for starting meaningful conversations for families and friends around the dinner table, in the car, etc. We wanted to create a cohesive design that incorporated three different card types: questions, fill in the blanks, and challenges.

Process  We started by working on a template to incorporate our list of items for both sides of the cards.

Front: We needed to include an icon for the type of card, the question, and a verse to go deeper into the topic. Back: We wanted to include the title “Connect Cards” and our church name “Arbor Road Church” 

Once the template was created, we worked on exploring ideas for colors and design of both sides. The colors and shapes needed to be colorful and playful, without being too feminine.

In the end we went with four different back designs. One for the front and back cover, and three separate designs for questions, fill in the blanks, and challenge cards. We opted for a medium thickness, uncoated stock in a 3″ square format.

To save on cost we ordered 50 of each individual card and assembled the card sets as a team! Then we bundled them up with a single strip of thick cardstock and a glue dot.

Impact   Once assembled, we had roughly 500 sets of cards! These were given out during the holidays to kids and adults. 

We started hearing so many stories about how these cards brought value to conversations with families and friends. Especially with the extended time at home during the pandemic, this project brought so much joy to those who wanted to be intentional with their time together.

These cards continue to bring value to the Arbor Road Church community through a weekly “Connect Card Wednesday” Instagram story post.